Winchester Film Fest Marketing: Culture Talk on the Radio

In October 2024, I had the opportunity to volunteer with Winchester Film Festival for a second time during the festival’s later instalment of the year. Having previously collaborated with the team earlier in 2024, it was a slightly different experience returning with an established connection to the community, and I was honoured to be invited back to work with them again.

For this event, I worked on promotional materials for the screening Culture Talk on the Radio. My initial role was to design a series of social media squares to promote the screening online, which was a fun but new challenge as it required adapting visual communication for a social media format. I was given full creative freedom within the festival’s brand guidelines, allowing me to experiment with different styles while still maintaining visual consistency with the festival’s identity. The designs received very positive feedback from the organisers.

Following this, I was also asked to design a flyer for the screening due to the success of the social media graphics. Although the flyer was completed, it ultimately wasn’t used because the final event details (such as the screening time and location) were never confirmed despite several follow-ups. For that reason, the design remained unused, but I have still chosen to include it in my portfolio as part of the project.

Overall, the experience was incredibly valuable. It gave me another opportunity to collaborate with a real festival environment, experiment with new formats, and further develop my confidence working within professional design briefs.